In 2024/25, I helped the team at Prodigy Education launch a series of seasonal campaigns and flagship programs. Not every brand is as playful as Prodigy’s, and it was an absolute treat to put the fun in fundamental math skills while developing a wide variety of digital marketing assets.
State Challenge
Early in 2025, Prodigy launched the world’s biggest math competition: State Challenge. It was critical to get early buy-in from teachers to help generate excitement that would set us up for year-long success. I crafted an email series that included triggered referrals, an introduction to the competition, plus follow up communications that encouraged completion of mandatory milestones for participation.
With teacher advocacy built into the competition structure, we needed a landing page that not only got new teachers excited to participate, but also demonstrated we understood their unique needs. I worked with internal teams to align on content structure and messaging pillars, then drafted webpage copy that positioned Prodigy as the MVP of classroom engagement.
Spotify Ads
As part of a larger campaign to increase awareness among teachers, I was tasked with creating a few Spotify ads. Although it was essential to convey that Prodigy was effective, we also wanted to stand out as an educational resource that was actually fun for students. Each script relied on humor and familiarity to show off the playful brand while highlighting key messaging needed for new audiences.
Meta Ads
Back-to-School is one of the busiest times for teachers, and we wanted to stand out among other educational platforms in memorable yet ownable ways. I crafted concise copy for a series of Meta ads that directly addressed the key benefits of fun, effective, and free while showcasing the playful personality that makes the brand unique within its category.
Lead Teacher
One of the not-so-secret weapons that Prodigy has at its disposal is a league of passionate teacher advocates. In 2024, I helped turn this untapped resource into an essential asset through the launch of the Lead Teacher program. In order to guide teachers through a fairly extensive onboarding flow, I created a 4-part email series that also included two reminders and a short survey for those who didn’t complete the flow.
With so much to communicate around program qualification, benefits, and ongoing participation, we knew our landing page had some heavy lifting to do. I worked with key stakeholders to understand long-term goals for the project, recommend content structure, and pinpoint the exact language needed to motivate engaged teachers to take it to the next level.