In 2015, we announced a partnership with CreativeMornings. We sounded the alert to our creative base via email and social, while also creating more acquisition-focused content that positioned us as allies to the creative community.

 

Tax Time is stressful for anyone who is self-employed. So, we built an online hub named The Learnatorium where small business owners could go to easily find essential information, tips, tricks, and even a few stress-busting playlists. Customers were first invited to visit the site through an introductory email and re-engaged through a more personal format via a fictitious persona named the Dean of The Learnatorium. 

 

 

Emails are a favourite medium of mine to work in because they can be immensely intimate or respectfully brief. I'm a particular fan of on-boarding emails because they allow me to weave a larger narrative while still functioning at an individual level. 

 

 

Writing for the web will always have a central spot in my heart, but there's something about print work that really revs my engine (professionally speaking). Here's some past work I'm particularly proud of.